As redes sociais começaram a declinar?

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Mais uma pesquisa sugere que, entre os públicos que mais as utilizam, há sinais de saturação

A Experian, uma empresa internacional de análise de tráfego na internet, lançou novos dados sobre o declínio do uso das redes sociais, nos países em que elas estão mais presentes. O estudo, cujo foco é o comportamento dos internautas na Inglaterra, mostrou que em 2012 eles dedicaram às redes 22% de seu tempo na internet — em 2011, o percentual era de 25%. O espaço foi ocupado por sites de multimídia e entretenimento (como o YouTube), que avançaram de 13% para 15% e de notícias (de 4% para 5%)

Leia abaixo texto do The Telegraph (em inglês):

In 2012, Facebook, Twitter, and other social networks and forums, accounted for 22 per cent of time online at the computer, compared to 25 per cent in 2011, the tracking firm Experian said.

Entertainment services, such as YouTube and the BBC iPlayer, meanwhile expanded to occupy 15 per cent of time online last year, compared to 13 per cent the previous year.

News websites also benefited and attracted 5 per cent of attention, compared to four per cent a year earlier.

James Murray, digital marketing manager at Experian, said some of the trends could be attributed to increasing rates of mobile internet access via smartphones and tablets. As well as social networking, email services took up less time on computers, with people able to quickly manage their accounts on the hoof. Experian’s data does not includetime spent on the internet via 3G and 4G.

“Consumers are changing the way they interact online and the rise of 3G and now 4G mobile internet access means more visits are being made on the move, particularly in social and email,” said Murray.

Facebook is mounting a major push in the mobile market in a bid to ensure it maintains its members’ attention as they increasingly access their accounts away from their computers. It recently introduced Facebook Home, software designed to turn Android handsets into “Facebook phones”, for instance.

Compared to Americans and Australians, the figures show Britons are keen online shoppers. Retail websites enjoyed 10 per cent of time online in the UK, versus nine per cent in the United States and six per cent in Australia.

In Britain and the United States, adult websites and pornography accounted for four per cent of time online, the same as in 2011.

The data were gathered using an analytics tool that monitors the online activity of 25 million users worldwide.

Fonte: The Telegraph

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